Saudi Airlines Introduces Fashion Line at Riyadh Fashion Week

Saudi Airlines launched its ready-to-wear label SV by Saudia at Riyadh Fashion Week, marking the airline’s first venture into fashion and lifestyle. Designed by creative director Mohammed Khoja, the collection reinterprets the spirit of aviation through a sleek, sporty-chic lens.

Featuring athleisure-inspired pieces – from bomber jackets and joggers to polo shirts and jumper dresses – the line blends function with Saudia’s signature green and white palette. As a nod to its aviation heritage, the brand’s name is derived from the airline’s IATA code founded in 1945. Presented under the theme 'Live to Fly' atop the Kingdom Center Tower, the runway show fused national Saudi identity with global fashion energy. 

This isn’t the first time a Saudi airline has turned to fashion talent. In 2024, Saudi designer Mohammed Ashi, founder of the Paris-based couture house Ashi Studio, created the inaugural cabin crew uniforms for airline Riyadh Air. The collection featured cashmere outerwear, tailored wool trousers and custom leather footwear.