Egypt's Cosmetics Market Tops USD 900 Million in 2025
A young population, rising male grooming and social media are driving demand as L’Oréal Egypt’s Cairo plant exports 85% of output to 20 countries.
Egypt's cosmetics and personal care market generated more than USD 900 million in 2025 and is projected to grow to USD 1.57 billion by 2032, according to industry estimates.
The market is expected to expand at an average annual rate of around 7%, supported by a young population, rising interest in personal care among male consumers and the growing influence of social media on purchasing decisions.
The sector's growth reflects wider momentum in the global beauty industry, which is forecast to exceed EUR 290 billion in 2025 while serving approximately 4.6 billion consumers worldwide. North America currently accounts for 28% of the global market, followed by North Asia at 27% and Europe at 24%, while the Middle East, North Africa, South Asia Pacific and Sub-Saharan Africa collectively represent 12%.
Industry Minister Khaled Hashem said the expansion of companies including L'Oréal Egypt aligns with national efforts to localise manufacturing and strengthen industrial production.
He noted that L'Oréal Egypt's Cairo factory has served as a regional production and export hub for the Middle East and North Africa since opening in 2013, exporting 85% of its output to 20 countries. According to the minister, the facility operates entirely on renewable energy and recycles all water generated during production, resulting in zero wastewater.
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