Tech and art are finally sharing a stage in Cairo. Cairo Khayal Show brings the two together for the region’s first tech-meets-art summit, with a programme spanning everything from the visual effects behind global brands to the AI tools reshaping how stories get made. Running from November 8th to 10th at the Egypt International Exhibition Center (EIEC), the summit also features competitions with prizes worth up to EGP 1 million. From filmmaking and advertising to the creative possibilities of AI, here are some of the programme’s most exciting masterclasses and workshops.

To register and attend head to cairokhayalshow.com.

Masterclass: Pixels of Prestige: Crafting VFX for Global Brands

November 8th, 2 PM – 2:45 PM

With Jörg Kalhöfer (supported by Adobe)

The VFX artist who knows the difference between a good ad and one that looks like it cost a fortune. Come for the behind-the-pixels secrets.

Talk: The Godfather of Advertising

November 8th, 3 PM – 3:45 PM

With Advertising Pioneer Tarek Nour

The man who shaped how Egypt sells, and sings, its jingles. Expect hard-won lessons on making an idea stick.

Workshop: Human x Machine: The AI Creative Lab

November 8th, 3 PM - 3: 45 PM

With Director Amr Salama and Mohamed Gamal, moderated by YouTuber and director Hady Bassiouny

Amr Salama, the director behind Sheikh Jackson, goes hands-on with AI, with Hady Bassiouny keeping the debate honest. The question: collaborator or competitor?

Masterclass: From Idea to Frame: How I Create a Film

November 9th 2 PM – 2:45 PM

With Director Omar Hilal, moderated by Producer & Chairman Aroma Studio Tamer Mortada

A director walks you through the journey from a spark to a finished film, with a producer asking the practical questions.

Masterclass: Behind the Lens With Director Karim El Shennawy

November 9th, 3 PM – 3:34 PM

With Director Karim El Shennawy, moderated by Critic Ahmed Shawky

A director gets questioned by a critic, so expect a candid look at the choices behind the camera.

Masterclass: The Director’s Chair

November 9th, 4 PM – 4:45 PM

With Director Youssry Nasrallah

A name that needs no introduction in Egyptian and Arab cinema. The director of Bab El Shams and After the Battle closes the weekend with the big-picture view.

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