YouTuber Jeremy Fragrance Becomes Face of Egyptian Brand Boshara
As the perfume brand’s new ambassador, the German Youtube star fronts Boshara’s latest release, King Tut.
Jeremy Fragrance, German perfume influencer and internet personality known for his signature catchphrase “POWER!”, has been named the official face of Egyptian perfume house Boshara. With millions of followers worldwide, Jeremy has built a reputation as one of the most recognisable voices in the fragrance community, reviewing and recommending scents to a global audience. As the brand’s new ambassador, he fronts Boshara’s latest release, King Tut. The fragrance opens with notes of palisander rosewood, lavender, cinnamon, and apple, moves into a heart of rose, cedar, and lily of the valley, and finishes with agarwood, sandalwood, amber, vanilla, and musk — a composition inspired by the mystique of ancient Egypt. The partnership was revealed in a teaser video shared on Jeremy’s Instagram and Boshara’s page, giving followers a first look at the bottle and the campaign.
- Previous Article UNFPA & Ahl Masr Launch Program for GBV Burn Survivors
- Next Article Spare Raises $5M to Expand Open Banking Infrastructure Across GCC
