New Media Regulations Set to Guide Content & Creators in the UAE

A comprehensive regulatory framework has been introduced to modernise the media sector and reinforce public trust and national identity in the UAE. The new system establishes clear guidelines for social media advertising, introduces an age-rating mechanism for content, and revises professional standards across various platforms. Designed to support growth and ensure responsible practices, the framework aligns with the UAE’s broader vision for a globally competitive and digitally adaptive media landscape.

Among the core elements of the framework is a resolution governing social media advertising, which now applies to individuals as well as organisations. The resolution aims to enhance content quality, protect audiences, and build greater trust in online platforms. Under this new rule, content creators will be exempt from permit fees for a period of three years. Additionally, an age-rating system has been implemented to safeguard children and adolescents from inappropriate material, particularly in light of increasing digital content consumption.

To further ensure credibility and professional standards in journalism, a licensing policy for digital news platforms is currently being developed. These initiatives are part of the broader Media Regulation Law and its Executive Regulation, which together represent the most significant legislative update in more than four decades. For the first time, the law addresses emerging fields such as artificial intelligence, gaming, and on-demand broadcasting.