Like bottled up sunshine, Buttercup is having a moment across MENA fashion and accessories brands. This cheerful shade, a touch brighter than its namesake flower, is blooming across the fashion scene. From the flowing couture dresses that grace the runways, to adding a pop of sunshine to edgy sunglasses and trendy bags, Buttercup is adding a touch of sunny optimism to wardrobes. We’re about to explore how this vibrant hue is taking root in styles around the region…

Doush | Tula Swimsuit - JUNTO AL MAR Collection

If you have vacation plans this Eid, this sunshine swimsuit by the Egyptian brand is the go-to for beach girls, inspired by joyous travelling and summer destinations.

Khaled and Marwan | Serene Collection

Princess Belle, anyone? This sunshine-hued dress waltzes between fairytale charm and ballroom romance in glittering waves.

Sandra J Handbags | Jackie Handbag

A muted or basic outfit with this tiny bag as a pop of colour; a perfect outfit with minimum effort in curation! The Jackie handbag channels Jackie Kennedy in its elegance and beauty.

Sara Mrad | Lux - Ripples in the Wind Collection

The two-piece set is a striking contrast in textures, with a hand-crafted silk organza jacket, sculpted with waves that dance around curves, and then flows seamlessly into a sleek crepe mermaid skirt.

Jude Benhalim | Cassandra Set

The Cassandra Choker, or Earrings, or Ring, or Bracelet? Frankly, we couldn’t choose. The entire set of 18k gold-plated brass is to die-for, making a statement wherever you go.

Ceos | Kabila 30 Yellow

The Morrocan brand’s signature bag hits the sweet spot: modern yet timeless. Clean lines, flattering proportions, and curves give it the sense of practicality it aims to have.

Karen Wazen Collection | Ava in Yellow

For the edgier girlies, Karen Wazen’s shades go a mile further in terms of cool accessories in these bold yellow frames.

Charbel Karam | Ready to wear collection 2024

The UAE-based brand, known for styling Lojain and Aseel Omran, proves just why stars flock to their dresses. This embroidered number is crafted intricately, hugging every curve and draped by a tail from the waist down.

Lola K | Dreamcatcher Mules Lace

The shimmering side of Buttercup, these mules boast a goldish sheen that’s perfect for Eid celebrations. The cool thing about them? They have removable heels that can be adjusted, giving heels a spin of technology.

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