Madu Launches New Store in Maadi

Lifestyle and homeware brand Madu has launched a new store in Maadi, expanding its presence alongside existing branches in Cairo and Luxor.

Named after the ancient Egyptian word meaning “of the people,” Madu offers a curated selection of handmade crafts from across Egypt and the world. The Maadi location features a rotating collection of ceramics, linens, baskets, and textiles, many produced by artisans Madu has collaborated with for over a decade, building on the brand's focus on preserving traditional craft techniques while supporting long-term relationships with makers.