Bassem Youssef Opens Egypt's First Fitness-Focused Beach Club

Keeping fit on holiday usually means guilt-tripping yourself into one gym session before giving up entirely, but Bassem Youssef is betting that this summer, people actually won't. The hybrid athlete is bringing KEEPMOVING Beach Club to the North Coast's Cocoon Lounge, shaping up to be the first of its kind in Egypt. The Beach Club is set to feature a fully equipped gym, a proper running community, and a private beach experience - exactly what you'd expect from someone who's built his entire brand around training hard and living well. But the season doesn't just stop at sun loungers and squat racks; KEEPMOVING is also bringing two editions of 'A State of Motion' to the coast; signature fitness festivals where movement, music, and community collide in the most sweaty, feel-good way possible. Expect playlists that make burpees bearable and a crowd that treats a sunrise run like it's a wild night out. So if your idea of a summer glow-up involves a 6 AM jog followed by a proper training session and absolutely nothing else productive for the rest of the day, KEEPMOVING might just be your new favourite address on the North Coast.