B-URN Founder Amina Naguib Launches Clothing Brand ‘Favorite Child’

Fitness entrepreneur and founder of B-URN Amina Naguib just launched her clothing and lifestyle brand Favorite Child. She embroiders totes, tops, and tableware with handwritten reflections from her diaries.

In her stream of consciousness writing, Amina asks us to pause, to stop forcing that puzzle piece into place, and to listen to whatever makes our heart feel at home.

“I wrote down everything I was worried about on a piece of paper…situations, fears, regrets, anxieties nobody knew about,” one leather tote reads, spliced with doodles of smiley faces and suns between sentences. “I walked the paper down to the Nile and placed it gently into the water, watching as the words blurred and melted away.”

The bags are her canvas—leather totes that mold to the person who carries them. They compliment Favorite Child’s striped and flowered button-up shirts, hoodies and napkins adorned with the same little doodles, all made through sustainable Egyptian craftsmanship.

“Some things I still hold tight, and some I’ve let go of, and some things? They carry me now,” she writes on another tote. “This bag is for the next part of the story.”

Amina was always running a fast paced life—as a mom and business owner—until she stopped and found meditation and presence.

“This allowed my creative side to scream so loud I couldn’t ignore it. So I meditate, journal, doodle, make things I’d like to have. In hope that the words find someone who needs them,” she says, adding, “Life’s good when you trust your gut.”