AD: Homegrown Soda Brand V7 Unveil New Flavoured Malt Category

You think you know malt? Maybe you do. But do you know it the way V7 does it? The homegrown brand that's billed itself as honing the fuzz in soda down to a science is bringing that bubbly knowledge to the creation of their latest flavour, Apple Malt, which has joined their Pineapple Malt under their newly-formed 'V7 Flavored Malt' category.

So what's the hypothesis for this new category? The two flavours make their approach pretty clear: whether you're into the tropical sweetness of Pineapple or the crispy tart of Apple, your malt should be straightforward and refreshing, focused on that one distinctive flavour without being so extra. And now we're left wondering - what kind of malt do they have up their sleeves next?