Saudi Cultural Fund Brings Saudi Handicrafts to London’s Selfridges

Saudi craftsmanship is taking over London’s luxury scene as the Saudi Cultural Development Fund (CDF) brings a curated collection of traditional handmade pieces to Selfridges from June 3rd to 22nd, 2025.

This special showcase, part of Saudi Arabia’s Year of Handicrafts, highlights artisanal works, from palm and leather crafts to jewellery and accessories, crafted by makers from across the Kingdom. Designed in collaboration with Turquoise Mountain, a global non-profit, the activation draws on Saudi Arabia’s natural and architectural heritage, offering global shoppers a rare window into the cultural and economic value of the Kingdom’s rich craft traditions.

Running alongside is a Saudi fashion showcase also enabled by CDF. The exhibition aims to amplify the global presence of Saudi creative industries. Fashion brands supported by the Saudi Fashion Commission and the Saudi 100 Brands initiative are sharing the spotlight with major international labels, further cementing Saudi Arabia’s rising influence in global design.

This multifaceted initiative also builds on CDF’s broader efforts - like the Nama’ Accelerators: Handicrafts Track - to empower cultural entrepreneurs, drive sustainable creative businesses, and position heritage as a key pillar of Saudi Arabia’s economic and cultural transformation.