Millie Bobby Brown Named Brand Ambassador of Yas Island
Millie Bobby Brown joins Yas Island as its latest ambassador, coinciding with the launch of the region’s first Stranger Things: The Experience.
British actress and producer Millie Bobby Brown has been selected as the new brand ambassador of Yas Island, the entertainment destination in Abu Dhabi. The announcement arrives as Yas Island opens Stranger Things: The Experience, an immersive walk-through attraction based on the popular Netflix series. In a campaign film released alongside the announcement, Brown appears in the setting reminiscent of the show’s fictional town of Hawkins, standing in front of the iconic alphabet wall, which then flickers and reveals the message “YAS.” With the final season of 'Stranger Things' scheduled to roll out in multiple volumes in late-2025, the partnership underscores a broader cultural crossover—connecting streaming entertainment, fan-experience marketing and destination branding in the region. Yas Island already hosts major attractions including Ferrari World, Warner Bros. World and will host the Grand Prix in the coming weeks.
