Narrative Summit Announces 2026 Board for Its 10th Edition

Narrative PR Summit is returning for its 10th edition on October 14th, marking a decade that the pioneering platform has been reshaping Egypt's story and re-igniting its spark through narrative.

Dubbed Egypt's 'Nation Branding Platform', this year's edition will continue doing what it does best: bringing global leaders and bold thinkers under one roof to inspire dialogue, drive investment and shape how the world sees Egypt. From founders of Egypt's most influential agencies to political and cultural visionaries, the 2026 Board of Directors of Narrative PR Summit will bring decades of unparalleled experience to Somabay for its flagship event this year.

Shaping this year’s vision is an esteemed board of industry heavyweights, including Sir Mohamed Mansour (Chairman, Mansour Group), Tarek Nour (Founder & Chairman, Tarek Nour Group), Dr. Rawya Mansour (Founder & Chairwoman, RAMSCO Trade and Distribution) and Ibrahim El Messiri (CEO of Somabay). The corporate and investment sectors are further represented by Dr. Sherif ElKholy (Managing Director & Head of Middle East & Africa, Actis) and Ahmed Ebeid (Founder & Managing Director, RMC Worldwide Partners).

The platform also draws deeply from the realms of media, marketing and strategic communications. This cohort includes powerhouse leaders like Amy Mowafi (Co-founder & CEO, MO4 Network), Lamia Kamel (Founder of CC Plus and Narrative Summit), Hala Hegazy (Managing Director & Group COO, Nile Radio Productions) and Hania Moussa (Founder & Managing Partner, The Global Narrative). They are joined by global public relations expert Steve Shepperson-Smith (Board Member, Global Alliance for Public Relations and Communications Management) and Dr. Mounir Neamatallah (Founder, Environmental Quality International).

Rounding out this diverse lineup are influential figures from the worlds of art, culture, law and international affairs. This includes the celebrated jewellery designer Azza Fahmy, iconic actress Youssra and multidisciplinary artist and designer Louis Barthélemy. Innovation and entrepreneurship are championed by Abdelhameed Sharara (Founder & CEO, RiseUp), while unique global perspectives are brought forward by Middle East law expert and hotelier Florian Amereller (Owner of Al Moudira Hotel) alongside Sir Ben Elliot (Former Chairman of Britain's Conservative Party).