This Giza Brand is Turning Skate Culture Into a Style Language

Style can help you tell your story before you even open your mouth. And no one’s telling the story louder, faster, or more unapologetically than FEAR2FUCKUP, the Giza-born underground skate brand-turned-movement spearheaded by Faris Rashwan, Cairo’s 20-year-old creative mischief-maker and skater with a mission.

The local streetwear label was founded for the kids who never fit in - to give them something of their own. Rooted in Cairo’s skate culture and shaped by the chaos, creativity and contradictions of the city, the brand speaks in oversized silhouettes and bold graphics.

Since its DIY beginnings in 2023, FEAR2FUCKUP has carved out a whole new subculture, starting in Cairo’s ramps and side streets till finding its way on the backs of local rappers, stylists, and anyone whose idea of a good time involves a board, a bassline, and a whole lot of attitude. And now, with the brand’s first official capsule collection, that story just got a little more stitched-in.

The capsule is dubbed #TEENAGEINTERRUPTED, a name that sounds like a throwback film and a therapy session rolled into one - and in many ways, it is. Rashwan frames it as a “farewell to my teenage years.” but don’t reach for the tissues just yet. This is no maudlin introspection. If anything, it’s a remix; part nostalgia, part razor-sharp, and all Cairo.

So, what’s in the vault? A mauve short-sleeve shirt, block-printed with the brand’s key icon, sweatshorts that are both knee-high and high-concept, and a polo shirt, a summer-y puffer bag. All injected with the FEAR2FUCKUP DNA: bold colours, clever graphics, and silhouettes built to move, fall, and fly again.

“I feel like I’ve perfected a balance between design scales, placements, and colours in this collection,” Faris tells CairoScene “It’s minimal, but it still goes hard.”

The collection marks a shift in how the brand drops too. Rather than timed seasonal dumps, #TEENAGEINTERRUPTED is rolling out piece by piece- partly for pacing, partly because the manufacturing grind is still, as Faris puts it, “insanely tough.” But the intent is clear: this is slow fashion for a fast-moving subculture.

And if you missed out on last year’s hottest tees (the ones that sold out in record time)? Good news: they’re back. Bad news: you still probably won’t cop one unless you’re quick.

At the heart of it all? Skateboarding. “It’s what inspired me to even get dressed & put the swag on in the first place,” Faris says. “It’ll always be the backbone of streetwear and culture. It’s the gateway for a lot of kids who don’t fit in with the pop crowd to make their own world.”

“We’re just being ourselves and representing where we come from in the freshest way possible,” he says. “We’re shaping the new swag.”