Celebrity Makeup Artist Caroline Abdel-Nour’s Trace Cosmetics is the P

The true test of any makeup is in its survival skills. Can it withstand a film set’s arc lights? A Cairo summer? A 14-hour day? This is the forensic knowledge Caroline ‘Caco’ Abdel-Nour built a brand upon. As a celebrity makeup artist, her career was a masterclass in durability under pressure. So when she launched Trace Cosmetics in 2020, it was with the quiet precision of a professional solving a problem. The problem? A lack of local, professional-grade tools that actually worked.

“As a makeup artist, I’ve worked with so many incredible women; I wanted to create products that make everyone feel seen, confident, and celebrated,” Abdel-Nour says.

Taking insider fixes from a pro’s kit—tricks used on everyone from red carpets to film sets and bridal clients—and making them public, Trace Cosmetics is all about the mark you leave, drawn with tools that don’t let you down.

Trace’s cleverly curated categories—brow essentials, brush care, complexion, and colour cosmetics—each anchor on an innovation that filled a genuine gap. It began with pioneering solutions like the Brow Soap for reliable sculpting and the exclusive Brush Cleaner, transforming maintenance from a chore into a ritual.

Abdel-Nour’s approach is refreshingly devoid of mystique, extending this practical ingenuity to colour. New launches like the hydrating Whispering Wand Lip Gloss and the forthcoming Blush Spell Liquid Blush offer pro-level blendability and wear for everyday expression. “The new collection is all about playfulness and embracing your magic,” she says.

The result is empowerment built on quiet assurance: that your makeup is engineered to perform, that Egyptian-made meets international standards as a baseline.