El Prince Celebrates Comeback With a Song

Nasser El Prince hard-launched the brand's long-awaited comeback the only way that made sense: with a song.

Last month's Sheikh Zayed chatter just turned official after Nasser dropped a video-track announcing El Prince’s return. The lyrics do the talking; he left, he came back stronger, and he closes it out with a very loaded “hamdellah 3ala salamti.” Message received.

Location-wise, Sheikh Zayed is locked. Timing is still deliberately vague. Confidence, however, is at full volume.