Snoonu Launches Cross-Border Platform for Regional Brands

Qatar-based super-app Snoonu has launched Snoonu Cross-Border, a commerce platform that allows selected retailers, distributors and brands from across the region to sell directly to consumers in Qatar through Snoonu’s marketplace and delivery infrastructure.

The model is designed to let merchants test demand and expand into Qatar without opening a physical store or establishing separate legal registration in the country. Snoonu manages the customer journey within its own ecosystem, from product discovery and ordering to local delivery.

The platform is already onboarding brands across electronics and gaming, sports nutrition, toys and games, and kitchen and home supplies. Participating names include LMNT, ORS, SIS, Humantra, Ultima, Boya, Thorne, Sporter, Valeo and Devo.

Founded in 2019, Snoonu operates a super-app spanning e-commerce, on-demand services, quick commerce, last-mile logistics and B2B solutions.

With Cross-Border, the company is extending that infrastructure beyond domestic merchants, positioning its marketplace as an entry point for regional businesses looking to reach Qatari consumers with lower operational complexity.