Smart Transport App Arrw to Launch in Alexandria & the North Coast

Egyptian smart transport company Rehla Rides has officially received its operating licence to provide ride-hailing services using information technology. The licence was granted following the signing of a contract with Egypt’s Land Transport Regulatory Authority (LTRA), in the presence of Kamel El-Wazir, Deputy Prime Minister for Industrial Development and Minister of Transport.

The launch is part of the Egyptian government’s broader push to support public-private partnerships and strengthen local participation in the development of sustainable, tech-driven transport infrastructure. Rehla Rides will operate under the brand name Arrw, a mobile application now available on Google Play and the App Store. The app offers passengers real-time ride requests, route tracking, and digital payments, while drivers benefit from operational tools, live support, and a centralised performance monitoring system.

The rollout begins with a three-month pilot phase in Alexandria and the North Coast, with expansion to Cairo, Delta cities, Upper Egypt, and tourist destinations planned over the next 18 months. During its first year of operation, Rehla Rides is set to invest approximately LE 400 million with the aim of reaching 425,000 active users and creating over 10,000 driver jobs by the end of the second year.

The company currently operates a fleet of 600 registered vehicles and aims to scale up to 100,000 cars across Egypt within three years. Rehla Rides is structured as an Egyptian joint stock company backed by local investors including IFFM for Commercial Investment, PIE for Business Consulting, Innovator Group, and the law office of Professor Dr. Mostafa Mahmoud Issa.