Saudi Platform Aya Raises $7M to Scale Real-Time Fashion Model

Aya, a Saudi Arabia-based e-commerce platform focused on demand-driven fashion, has raised $7 million in a Series A round led by RAED Ventures. The round also saw participation from Nuwa Capital, Sanabil Investments, Joa Capital and Khwarizmi Ventures.

Founded in 2024 by Munira Al Kadi and Abdulrahman Al Ammar, Aya operates a model that tests more than 700 designs each month, using real-time data to validate demand within hours and manufacture only items that customers are likely to purchase.

The company said the funding will be used to expand into new product categories and scale its production model across additional segments.

Aya has grown to a team of more than 60 employees, served over 100,000 customers and recorded ninefold year-on-year growth. It initially applied its model within the abaya market, estimated at $3 billion, using rapid testing and data insights to determine which designs move into production.

The Series A follows a $1.6 million seed round raised in March 2025, which included backing from Khwarizmi Ventures, RAED Ventures, Joa Capital, FENA Holdings and a group of angel investors.