Shahid Launches New Campaign Starring ‘Mandoob El Saytara’
Shahid marks the launch of the campaign with a music video and a rap anthem by Saudi hip-hop artist Dr Slim
Shahid unveiled the music video of Sout Al Saytara by Dr. Slim, fronted by its very own Mandoob Al Saytara.
Composed, confident, and sharp-witted, Mandoob Al Saytara is the face of the new Shahid campaign “Khaleek Dayem Mesayter” that speaks directly to Saudi male through music, social media, and live events.
Mandoob Al Saytara navigates sharp, everyday moments with calm confidence in a cinematic music video that marks the campaign launch, over a rap anthem written and performed by Saudi hip-hop artist Dr Slim. Over the coming months, you will see him he across Shahid’s channels sharing advice, quick-fire tips, and confidence cues for men navigating everything from small dilemmas to big moments, while personally spotlighting Shahid’s new male-focused shows.
The full music video is available on Shahid.
