Hilton Debuts Spark Brand in Makkah During 100-Hotel Saudi Expansion

There’s a quiet hospitality shake-up happening in Makkah, and Hilton just lit the match. The brand is dropping its freshest face, Spark by Hilton, right in the middle of the city’s Aziziyah district, marking the chain’s first Spark hotel in the Middle East and Africa.

Set to open in late 2025, Spark by Hilton Makkah Aziziyah is a 329-room nod to what next-gen spiritual travel could look like: clean lines, smart comforts, and zero fuss. Think separate male and female prayer halls, a communal lounge for a quick recharge, and complimentary breakfast that doesn’t feel like an afterthought. It’s a short ride to Arafat, steps from a key train link, and just close enough to the Grand Mosque and Mina to keep it meaningful, without getting swallowed up by the chaos.

But don’t mistake this as a one-off. This is Hilton laying track. The Spark launch is part of a 100-hotel Saudi play, with over 21,000 rooms and 15,000 jobs - many reserved for Saudi nationals - already in the pipeline. From luxury icons like Waldorf Astoria and Conrad to crowd-pleasers like Hampton and Garden Inn, Hilton’s making moves in Riyadh, Jeddah, and Madinah, while also planting flags in next-gen zones like NEOM, Al Ahsa, and Tabuk.