Italian Label Missoni Opens First Store in Saudi Arabia

Italian label Missoni has opened its first store in Saudi Arabia, continuing its expansion across the Middle East. The Italian brand, known for its colourful knitwear and zig-zag patterns, has inaugurated a 144 sq m boutique at the Kingdom Center shopping mall in Riyadh.

Located on the ground floor, the store is designed in light, neutral tones intended to emphasise the brand’s signature palette. Missoni’s visual identity is integrated into the space through the zig-zag motif, used on the façade, in metal slatted walls and in the fabrics covering armchairs and cushions.

The Riyadh boutique brings together Missoni’s women’s and men’s ready-to-wear, alongside children’s clothing, beachwear, accessories and items from the home line. “This is the first Missoni opening in the country, a significant objective, which consolidates the brand’s presence in the Middle East, continuing the retail expansion plan,” the house said in a statement.

The Saudi launch follows a series of projects by Missoni in the region. In October 2024, the brand unveiled its first Missoni Café at Bloomingdale’s Dubai, alongside a pop-up and capsule collection, and later partnered with Drift Beach Dubai to launch the Missoni Resort Club. Beyond the Gulf, the house has also moved into real estate, with work set to begin this winter on Montes by Missoni, a luxury residential development in Bodrum, Turkey, designed by creative director Alberto Caliri.