How Samm Khaled Is Dressing Egypt’s New Music Wave

Egyptian designer and stylist Samm Khaled is the mind behind some of the most striking looks in music videos going viral across the Middle East—and beyond. Just last month, he pulled together five outfits in three days for Saint Levant and Fares Sokar’s “DO YOU LOVE ME? / سنيورة”—a video that has since racked up nearly five million views on YouTube. In a short span, Samm has built a name for himself, working with musicians like Lella Fadda, Lege-cy, Wegz, Marwan Moussa, Shehab, Ziad Zaza, and Janna Diab. In the past year alone, he has styled close to 50 music videos.

The 27-year-old began as a theatre performer before moving into modelling, and by 2021—just as Covid restrictions began to ease—he set his sights on styling, a career that has been on a sharp rise ever since.

When he speaks, Samm leans forward with a smile. His look echoes the sophisticated streetwear aesthetic he’s become known for: classic silhouettes layered with flashes of silver. On this occasion, he was dressed in all black—a Comme des Garçons T-shirt, loose Gap jeans, and Balenciaga Trooper Derby shoes, with a heart-shaped key clip dangling from his Levi’s belt loop. His hands stood out just as much: metal ropes coiled around his wrist and chunky rings stacked across his fingers.

For this week’s Scene Styled Selects, Samm pulled together a few of his favourite works: Fares Sokar in “DO YOU LOVE ME? / سنيورة”; Shehab in “KKKK”; Lella Fadda for Spotify and the “TARAT TARAT TARAT” video; and a Wingii look created in collaboration with fashion house Misfit. Across his sets, Samm reaches for plaids, bulky jewellery, and sculptural corsets—at one point even dressing Shehab in a kilt.

PINK HEARTCORE - Fares Sokar for Saint Levant’s ‘DO YOU LOVE ME? / سنيورة’ “The combination of the distressed graphic on the leather jacket and the distinctive camouflage pattern on the pants creates a powerful visual narrative.”

Custom Sammoto Jacket tailored by MisfitRomwe Avant cartoon pantsWhite Zara tank topMen's Chilkat V Lace Waterproof Boots
KNIGHT OF SAMM - Shehab for his track ‘KKKK’“I designed this look to break the rules, layering a traditional plaid kilt over jeans to mix cultures and styles. It's an outfit that proves you can be both rebellious and incredibly stylish at the same time.”

Vintage Playboy beltExodia Plaids Custom kilt tailored by MarcellinoAM Apparel Unisex Baggy Korean JeansDiesel baseball capExodia black leather jacket custom tailored by MarcellinoArmani sunglassesVintage Nocona Black Cowboy Boots

2050 EGY SCHOOL UNIFORM - Lella Fadda for Spotify“This look re-imagines the concept of an Egyptian school uniform with modern elegance. It balances the structure of tradition with a contemporary story of freedom and personal style.”

Steve Madden Astor Black Leather bootsLotus suit tailored by MarcellinoParfois gold accessories
THE SAM DYNASTY - ‘TARAT TARAT TARAT’ Lella Fadda“This outfit is a bold reinvention of plaid, fusing deconstructed tailoring with elegant pleats. It's designed to capture the unique spirit of a modern artist.”

Silver India hoop earring setAsics Wrestling ShoesExodia Mixed Plaids tailored by Marcellino
PLAID WARRIOR - Wingii“This ensemble is a masterclass in texture and proportion, pairing a deconstructed plaid bomber with quilted cargo pants. It fuses rugged utility with a high-fashion sensibility.”

Custom plaid jacket and balloon pants tailored by MisfitNike x Supreme Air Force 1 Low 'Mini Box Logo Black' sneakersShein Chain PantsGreen Paisley BandanaGucci Sunglasses