Azza Fahmy Brings Jewellery & Craft to Egypt’s North Coast This Summer

Azza Fahmy is back on Egypt’s North Coast this summer with three distinct spaces in Marassi Marina, Almaza Bay, and Diplo — each shaped around a different experience. From private jewellery viewings to hands-on workshops and a new food concept, the brand’s summer program draws from the legacy of design that has defined it for decades.

In Marassi, the focus is on High Jewellery. Appointments can be scheduled for private viewings of the house’s most intricate pieces, which include handpicked stones and finely worked details that reflect the craftsmanship Azza Fahmy is known for.

Diplo reopens with a redesigned boutique and something unexpected: Craft by Cult, a café concept developed by the brand. The space serves a short, design-conscious food and drink menu — including an iced sugarcane matcha that’s already become a signature — within an interior shaped by the house’s visual language.

Creative sessions are also running in Diplo and Almaza through the DSAF (Design Studio by Azza Fahmy) Sahel Edition. This season’s focus is on making beaded sunglass chains — a casual, hands-on introduction to jewellery techniques that puts design directly in the hands of guests.

The summer coincides with the release of Wonders of Nature, a new collection by Amina Ghali inspired by travels across Southeast Asia. Floral motifs — including lotus, jasmine, and daisy — appear alongside Arabic calligraphy, all cast in 18k gold and sterling silver. The pieces reflect the kind of detailed storytelling that has long shaped the brand’s aesthetic.

To mark International Friendship Day on July 30th, the house is celebrating the Never Apart bracelet, a piece that speaks to enduring relationships and lasting connection, no matter the distance.