MOUSV Announces New Album with ‘Don’t Call Me Today’

Hot on the heels of his latest track, ‘MG3BD’, Egyptian rap prodigy, MOUSV, has revealed upcoming new album, Mafia, with a single that takes aim at critics, rivals and even frenemies.

‘Don’t Call Me Today’ ushers in a new phase for Ismailia native - he seems sharper, more aggressive and focused on building his empire, which comes as a stark contrast to the introspective 'emo-rap' he debuted with four years ago.

Co-produced by Gazzar and Farouk Ali, the track pushes trap into more atmospheric and grungier territory, carried by booming 808 bass and sharp, cutting hi-hats layered with intricate fast-paced rolls and tight snares and claps, all wrapped in a brooding melodic loop and eerie synth pads. Unlike so many trap songs that swallow vocals into its arrangement, MOUSV's words are front and centre, heavily processed yet clear, with rhythmic ad-libs that add to the commanding tonality of his delivery.

He uses Egyptian slang punchlines and clever internal rhymes - sometimes mixed with English phrases - as he touches on themes of loyalty and success, taking a sceptical view of the fact that his phone rings a lot more than it did when he was still at the start of his journey.

The track is accompanied by a black and white music video directed by KHALEDVLI, showcasing fast cuts and cinematic visuals of the rapper swallowed in the shadows of his own vision, mirroring the track’s dark trap aesthetics.

It's an anthem for the ambitious, isolated grinder. But most of all, it’s a well-executed, balanced fusion of the icy confidence of global trap with the grounded, reality of local hustle.