New Committee to Unify Dubai's Global Media Narrative

A new Dubai Media Narrative Committee has been established to develop a unified framework for the emirate's strategic communications and strengthen the global impact of its key messages.

Formed by H.H. Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Second Deputy Ruler of Dubai and Chairman of the Dubai Media Council, the committee will define an overarching framework for Dubai's core messages, ensure consistency across government communications and amplify their international reach.

The committee will be chaired by Mona Ghanem Al Marri, Vice Chairperson and Managing Director of the Dubai Media Council, and includes representatives from Dubai Chambers, the Dubai Department of Economy and Tourism, Digital Dubai, the Dubai Future Foundation, the Dubai Civil Aviation Authority, and the General Secretariat of The Executive Council.

According to the Dubai Media Council, the committee represents a strategic step towards building an integrated and consistent media narrative that reflects Dubai's achievements, supports its long-term ambitions and reinforces its position as a global model for shaping the future.