‘The Leo Messi Experience’ Kicks Off in Dubai on May 23rd
The interactive exhibition retraces Messi’s rise from Rosario to global icon with memorabilia and immersive football zones.

Football fans in the UAE are about to get closer than ever to the life and legacy of Lionel Messi. Opening at Dubai Festival City Mall on May 23rd, ‘The Leo Messi Experience’ is an immersive showcase that lets visitors step inside the career of one of football’s greatest players—from his early days in Rosario to his rise as a global icon.
The touring exhibition has already made stops in Miami, Los Angeles, Buenos Aires, and Santo Domingo. In Dubai, it promises an interactive journey through Messi’s world, featuring football skill zones, multimedia displays, career-defining moments, and behind-the-scenes insight into the personal and professional life of the seven-time Ballon d’Or winner. Visitors will also be able to take on Messi-inspired challenges - offering an opportunity for you to prove you’re the ultimate fan.
Following its Dubai debut, the experience will continue its global tour with upcoming stops in Panama, São Paulo, Chicago, and Mexico City.
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