Avrelle is Going Big This Summer - Hair First, Everything Else Later

Summer hair has a mind of its own. Frizz that shows up uninvited. Unruly strands refusing to cooperate. A ponytail that starts the day tight and ambitious, and ends somewhere loose near your left ear. It’s a full-time job - and one that no one’s actually getting paid to do.

This season, Egyptian-born haircare brand Avrelle is going all in with a full-on summer campaign, 'Go Big This Summer with Avrelle'. From Cairo to the soft sands of Stella in Sidi Abdel Rahman, Avrelle is showing up for the season as well as your scalp.

At their North Coast beach booth Avrelle carved out a haircare haven with a space built for cooling respite, soothing massages, and product discovery.

In Hacienda White, they've also partnered with The Mala Yoga Studio for a mix of sunrise stretching, sea air, and the satisfaction of knowing your bun stayed up through all yoga poses.

Offline and on, the brand has been expanding its presence - Avrelle just became the first Egyptian cosmetics brand to launch regionally on Pinterest, giving its clean, effective formulas a global platform to match their local following. And with products stocked across lifestyle stores like Beauts located within Maison 69, top beauty retailers, and pharmacies everywhere, access is as seamless as your freshly detangled ends.