Cairo-Based Furniture Brand Esque Blurs the Line Between Self & Space

Some furniture is built to fill a room. Esque creates pieces that fill a feeling. It’s a quiet sort of philosophy - one that doesn’t shout for attention but lingers, thoughtfully, in the background of a space. The Cairo-based furniture brand was never interested in seasonal trends or surface-level style. Instead, Esque carves a space between design and selfhood, where furniture becomes more than a functional object. It becomes an extension of identity.

Founded on the idea that personal connection is the highest form of luxury, Esque’s name carries an unfinished quality by design. ‘-esque’ is a suffix, an open-ended prompt. It’s suggestive. It invites resemblance without needing replication. And for the brand, that resemblance is deeply emotional. Each piece is made to feel familiar, even before it finds a place in your home.

“Our aim is to create furniture that reminds you of you,” Sharifa Kabbany tells SceneHome. “Not in an obvious way. There’s memory in material, and emotion in design.”

At the core of Esque’s philosophy are three defining pillars: emotion, identity, and discovery. Emotion because no meaningful space is ever just about how it looks - it’s about how it makes you feel. Identity because style isn’t universal; it’s personal. And discovery, because taste evolves and expands when you’re invited to explore.

This season, Esque invites us into ‘Grounded’, a new collection inspired by nature’s quiet strength and imperfection. Think organic curves. Raw textures. Materials that feel untouched yet refined. There’s something elemental in the way it’s been put together - as if these pieces didn’t arrive at your doorstep so much as they emerged from the earth itself.

With ‘Grounded’, Esque explores what it means to return - to the natural world, to sensory stillness, to ourselves. Smooth surfaces contrast with tactile grain. Colours are lifted straight from the landscape - cool stone greys, earthy browns, muted greens - chosen to harmonise with existing interiors rather than overpower them. It’s not furniture that dictates a room, but furniture that listens.

Each piece has been carefully crafted to feel intuitive in function and timeless in form. And yet, there’s innovation beneath the surface. The collection champions the brand’s forward-thinking approach to design, embracing new materials and methods while staying deeply rooted in artisanal construction.

“We design with a research-first mindset. Not to complicate the process, but to get closer to the essence of what we’re making.” This essence flows into every touchpoint - from the feel of a chair’s curve under your hands to the brand’s focus on seamless customer experience.

That might be what sets it apart most in a crowded industry - its ability to design for people in motion. Not just young homeowners or design lovers, but people growing into new chapters. People discovering what home means to them today, and how that might shift tomorrow.

Because sometimes the most beautiful pieces aren’t the ones that impress others. They’re the ones that make you feel most like yourself.