Saudi Pavilion at Expo 2025 Osaka Passes Two Million Visitors

The Saudi Arabia Pavilion at Expo 2025 Osaka has surpassed two million visitors since opening on April 13th, making it one of the most visited national showcases at the event. Held under the theme 'Designing Future Society for Our Lives', the expo takes place on Yumeshima Island in Japan and features over 150 national pavilions as a platform for global innovation, cultural exchange, and collaborative solutions to shared challenges.

As part of the pavilion’s programming, Saudi Arabia introduced TOURISE, a new global platform designed to connect industries and set future priorities for the tourism sector. Visitors were also invited to the inaugural TOURISE Summit and the 26th UN Tourism General Assembly, both scheduled to take place in Riyadh this November. The pavilion also hosted a networking reception attended by public and private sector leaders as part of the Kingdom’s strategy to position itself as a global tourism hub.

The pavilion offers visitors a journey through Saudi Arabia’s heritage and transformation. Guests enter a landscaped forecourt planted with native flora and move through shaded pathways inspired by traditional Saudi villages, leading to a central courtyard that serves as both a serene retreat by day and a cultural stage by night.