eMushrif Raises $7.5M to Expand Smart School Transportation
Oman's eMushrif provides AI- and IoT-powered solutions designed to improve the safety and efficiency of school transportation.
Oman-based tech-enabled mobility startup eMushrif has raised $7.5 million to expand its smart school transportation platform, with Saudi Arabia and the UAE identified as priority growth markets.
The funding round was led by Jasoor Ventures, with participation from Phaze Ventures, ITHCA Group, IDO Investments, and Annex Investments. The capital will be used to support regional expansion, strengthen operational capabilities, and continue product development.
Founded in 2016 by Adnan Alshuaili and Awadh Al Shukaili, eMushrif provides AI- and IoT-powered solutions designed to improve the safety and efficiency of school transportation. Its platform includes real-time vehicle tracking, automated attendance, safety alerts, route optimisation, and operational dashboards used by schools, parents, transport operators, and public authorities.
The company said it currently serves more than 150,000 students across public and private schools in Oman and Kuwait, working with a mix of educational institutions, transport operators, and government entities.
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