RiseUp Summit & Logitech Bosta to Launch E-Commerce Summit

At the 2026 RiseUp Summit held at the Grand Egyptian Museum, Egypt’s startup ecosystem reached a new milestone. In a special announcement, RiseUp Founder & CEO Abdelhameed Sharara and Bosta Founder & CEO Mohamed Ezzat took the stage to unveil an unprecedented initiative: a nationwide summit dedicated exclusively to e-commerce startups. The announcement reflects the fast-evolving digital economy in Egypt and the growing importance of tech-enabled commerce in the region.

Since its 2017 inception, Cairo-based Bosta has redefined last-mile delivery for e-commerce businesses, emerging as a dominant force in Egypt’s logistics landscape. With more than 2,000 merchants relying on its platform to ship products across the country, Bosta’s solutions span next-day delivery, real-time order tracking, cash collection, returns, and exchanges, all tailored to the challenges of the Egyptian market. Its rapid scaling underscores how critical robust logistics infrastructure has become to unlocking online retail growth.