NEO Ventures, SC Ventures and LuLu Financial Services have launched HAL, a digital B2B marketplace designed to bring banking, payments, logistics and other business services into a single platform for small and medium-sized enterprises in the UAE.

Mashreq will act as HAL’s banking partner, embedding business banking, digital financing and open banking capabilities directly into transactions and workflows. The platform’s partner network also includes Microsoft, Visa, Aramex and Beehive, covering technology, payments, logistics and financing.

HAL is intended to reduce the complexity SMEs face when working across multiple service providers by connecting financial and operational tools across different stages of running and growing a business. Embedded finance is a central part of the model, allowing financial services to sit directly within the platform rather than being accessed separately.

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