Content Creators Appointed Culture & Tourism Ambassadors

A group of content creators and social media figures have been appointed as Tourism and Culture Ambassadors as part of a new initiative to promote cultural programmes and museum activity through digital platforms.

The appointments were announced during a meeting that explored ways to collaborate with digital creators on presenting cultural content using contemporary storytelling tools. The meeting was attended by the Minister of Culture, Dr Ahmed Fouad Hano, alongside content creators Aly Hegazy, Mostafa Salem, Fadi Victor, MenaAllah Raafat, Beshir Shousha, and Nevin El Gendy.Held at the Museum of Islamic Ceramics, the session highlighted the expanding role of digital creators in shaping how cultural and heritage narratives are communicated. Officials noted that digital platforms have become a key channel for introducing museum collections and cultural initiatives to new audiences.

The ministry described content creators as strategic partners within the cultural media landscape and as contributors to promoting Egypt’s soft power. Discussions focused on reaching wider and younger audiences while maintaining the substance and integrity of Egypt’s cultural and artistic heritage.