Missoni Lands on Egypt's North Coast With a Summer Pop-Up

Missoni has spent decades making knitwear that feels synonymous with Mediterranean summers. Now, the Italian luxury fashion house is bringing that signature style to Egypt's North Coast with a seasonal pop-up.

Located at ZOYA Retail Strip and operated by Egyptian luxury retailer Nile Projects, the boutique showcases Missoni's latest Resort Club collection, featuring ready-to-wear, swimwear, beachwear, accessories and homeware in the brand's unmistakable colours and patterns.The pop-up accompanies the opening of Missoni's first Resort Club in Egypt—and its first anywhere in Africa—at Villa Coconut Hotel in LMD's Zoya Ghazala Bay. Across the property, the brand's iconic zigzags and palette of emerald green, lime, turquoise and vibrant yellow appear on everything from loungers and umbrellas to towels and cushions.

For those who can't make it to the North Coast, the collection is also available at dStore locations across Egypt and through dStore's online store.