How Kuwaiti Brand Marzook Won Over Beyoncé, Ariana Grande & More

Marzook, the Kuwaiti luxury accessories brand, began humbly in 2012, with siblings Fahad and Shouq AlMarzook designing accessories for friends. It didn’t take long for their creations to move beyond their inner circle and into the hands of global icons like Beyoncé, Ariana Grande, Kylie Jenner, Cara Delevingne, Sofia Richie, and Priyanka Chopra.

But Marzook’s story is not just about unconventional, whimsical bags worn by celebrities— it’s about the artistry laced into every creation. “To me, fashion is a form of art—an expression of individuality, culture, and emotion,” Shouq AlMarzook, the co-founder and CEO of Marzook, tells SceneStyled.Marzook’s collections are anything but static. Every collection tells a tale inspired from an eclectic mix of influences, like art, design, societal themes and pop culture. “We often draw inspiration from surrealism and other artistic movements,” AlMarzook says. Take the Pharmaceutical collection, a commentary on modern consumerism, or their Art Deco pieces that marry nostalgia with innovation. “Our designs are also inspired by our observations of the world—society’s obsessions, emotions, and shifting cultural landscapes.”

Recent collections, like the playful SS’25, humorously explore jealousy and fashion culture, turning negative emotions into psychedelic statements. Other works delve into feminist modernity, individuality in a digital age, and reimagining iconic art through a modern lens. Collections like FW’18’s Pink Noise merge classic elements with futuristic aesthetics, while SS’18 takes inspiration from masterpieces such as ‘Girl with a Pearl Earring’. “While we share a common vision for the brand, Fahad and I have different perspectives. He often brings a more avant-garde, unique yet forward thinking touch.”“A piece that holds a special place in my heart is the hand-beaded fan bag from our ‘Linen Luxe’ collection.” For AlMarzook, it embodies the essence of the brand- luxurious and artisanal with its intricate beading, all while being versatile enough to be worn in various settings with its capitoné Italian linen. “We believe in the beauty of contrasts,” she explains. The brand’s unconventional shapes are crafted from materials sourced from the region, and assembled in Kuwait, grounding their avant-garde designs in cultural heritage. This ethos has also led to collaborations with Middle Eastern artists and architects like Nugamshi and Neda Debs.

Their design philosophy has always been about longevity, both in style and craftsmanship. Marzook pieces are made with durable materials that echo the precision of Kuwaiti artistry— resin wrapped in shimmering Swarovski crystals, brass accents, gold and silver-plated hardware, and luxurious Nappa leather. One of the defining motifs of Marzook’s pieces is the circle, appearing in various forms throughout their collections—representing unity, eternity, and wholeness. “In our designs, the circle serves as both a literal element and a symbol of timelessness,” she explains.

Marzook’s rise to global recognition began with Amal Clooney sporting one of their designs. Her endorsement, followed by Beyoncé’s, was the moment that catapulted Marzook into the spotlight. “To see these icons wear our pieces was a reaffirmation of our hard work.” As more global icons embraced their designs, Marzook was firmly placed on the global fashion map. “I’d love to see regional power houses like Queen Rania or Sheikha Moza wearing Marzook—women whose bold and regal style aligns with our ethos.”