Tuesday May 21st, 2024
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Cartier Unites Arab Stars for Ramadan Campaign Under the Moonlight

‘The Moonlight Brings Us Together’ campaign honours the bonds of togetherness with Dhafer L'Abidine, Anas Bukhash, Razane Jammal, Tara Emad and Husein Alireza.

Mai El Mokadem

Cartier Unites Arab Stars for Ramadan Campaign Under the Moonlight

French luxury jeweller Cartier commemorates Ramadan with a star-studded campaign of some of the region’s biggest names and rising talents. Titled ‘The Moonlight Brings Us Together’, the campaign features Tunisian actor Dhaffer L’Abidine,  Emirati entrepreneur and interviewer Anas Bukhash, Lebanese actress Razane Jammal, Egyptian actress Tara Emad and Saudi athlete Husein Alireza.

This Ramadan campaign centres around the different paths of life, but they all have one common destination - togetherness. Highlighting love, family and friendship, Cartier honours the holy month and all that comes along with it. The crescent moon, a symbol of Ramadan, is much like Cartier’s Trinity collection; iridescent and stunning. Cartier’s bands and watches represent the unity of diverse cultures and traditions that came together in this campaign, and come together during Ramadan.

In a gorgeous video campaign, the Arab stars are illuminated under the moonlight and a starry sky. Adorned in Cartier’s pieces and styled impeccably, they all tread towards one another, uniting at the end of the video, like an invisible thread pulling them all together. To hone in onto the luxury house’s pieces, they host an up-close and personal photoshoot with the campaign’s colour palette still underway; red, white, black and brown. Cartier sticks to the basics, in a not-so-basic campaign.

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