Sunday September 6th, 2026
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Victoria’s Secret Just Opened a New Dubai Store at JBR

The brand has opened a bigger store at The Beach, complete with complimentary bra fittings and personalised PJs.

Scene Now UAE

Victoria’s Secret Just Opened a New Dubai Store at JBR

Victoria’s Secret has just opened a brand-new store at The Beach, JBR, replacing its previous spot with a bigger space and a few new things to play with.

The new store has all the usual suspects, from bras and lingerie to sleepwear, loungewear and swimwear, plus Victoria’s Secret Beauty’s fragrances, body mists and body care.

But there are a couple of fun additions worth knowing about. You can now get a complimentary one-on-one bra fitting in store, without booking ahead, while selected pyjamas and sleepwear can be embroidered with a personal touch. Even your perfume bottle can get in on it, with Eau de Parfum engraving available in store.

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