Noon Minutes is Serving Petrol Ice Cream in Dubai Mall

There’s experimental, and then there’s brushing your teeth with dessert.

The Ice Cream Project by noon Minutes has landed at Dubai Mall’s Star Atrium, and it’s churning out scoops of chaos until October 19th. Think Lurpak, Lipton Matcha with Honey, Masafi Detox Water Sorbet, and—because someone had to—Colgate Toothpaste. Oh, and if you’ve ever dreamed of a Not Fried Chicken Bucket (two pieces), that’s a flavour too.

In collaboration with brands like Americana, Barilla, and Hellmann’s, the pop-up blurs the line between grocery aisle and gelato parlour in a way that’s… deeply confusing, mildly concerning, but also intriguing.