Saudi Arabia to Permit Alcohol in 600 Tourist Locations by 2026
The Kingdom will allow limited alcohol sales in select tourist zones, including five-star hotels and luxury resorts.
Saudi Arabia has announced plans to permit alcohol sales in 600 designated tourist zones by 2026. This move is part of the Kingdom's Vision 2030 initiative, aiming to diversify the economy and boost international tourism ahead of major events like the 2030 World Expo and the 2034 FIFA World Cup.
Under the new regulations, wine, beer, and cider will be available exclusively in licensed venues such as five-star hotels, luxury resorts, and expatriate compounds. Spirits and beverages exceeding 20% alcohol content will remain prohibited. Public consumption, retail sales, and private possession outside these venues will continue to be banned.
The policy is designed to attract international tourists accustomed to alcohol availability in hospitality settings, aligning Saudi Arabia with neighbouring Gulf countries like the UAE and Bahrain, where regulated alcohol sales are already integrated into the tourism sector.
The rollout will be tightly regulated, with licensed venues required to adhere to strict guidelines to ensure responsible service and compliance with Islamic principles. The government emphasises that the reform seeks to balance modernisation with cultural preservation, offering a more inclusive experience for international visitors without compromising the Kingdom's identity.
