Rolls-Royce is Launching Its First Official Dealership in Egypt

Rolls-Royce Motor Cars has appointed ADM Egypt as its first official dealership in the country, marking the British luxury carmaker’s debut in the Egyptian market since its founding 121 years ago.

Operating under the name Rolls-Royce Motor Cars Cairo, the dealership will launch in September 2025 from a temporary site in Cairo’s Fifth Settlement. A full-scale showroom - designed according to Rolls-Royce’s latest visual identity standards - is expected to open in early 2026.

“The rising demand for luxury and bespoke experiences in Egypt is driven by a growing number of discerning clients in the market embracing luxury and innovation,” James Crichton, Regional Director of Rolls-Royce Motor Cars Middle East & Africa, said. “Egypt is a destination of historical significance, and an essential market for business showcasing exceptional quality and craftsmanship, making it a true fit for us at Rolls-Royce Motor Cars Middle East & Africa."

From the initial facility, clients will have access to the complete Rolls-Royce lineup as well as bespoke ownership services, including the brand’s customisation offerings. The move is intended to extend the marque’s reach in North Africa while reinforcing its presence across the broader Middle East and Africa region.