Riyadh Air Inks 11 Partnerships to Improve Reach to 125 Countries
Collaborations include a deal with Loyalty Juggernaut, DNATA, Discover the World Momentum and Satguru Representation Services.
At the Arabian Travel Market (ATM) 2025 in Dubai, Riyadh Air signed 11 strategic agreements with industry leaders to enhance its reach across 125 countries. The partnerships span sales, distribution, loyalty programs, and cutting-edge travel technologies.
Collaborations include a deal with Loyalty Juggernaut, whose AI-driven GRAVTY platform will power personalised rewards, real-time engagement, and dynamic redemption options for passengers. The airline also partnered with global distributors like DNATA, Discover the World Momentum, and Satguru Representation Services to expand its footprint in Europe, Asia, Africa, and Australasia.
On the tech front, Riyadh Air joined forces with Amadeus, Sabre, and Verteil Technologies to deploy scalable retail solutions, dynamic pricing, and tailored travel offers. These integrations look to streamline content distribution for travel agents and corporate buyers, moving beyond legacy systems to a mobile-first experience.
