AD: Valu Launches Its First Christmas Market ‘Sparkie’s Town’

Valu, the fintech powerhouse, is celebrating the festive season with the launch of its very own brand mascot Sparkie, and the first edition of its own in-person holiday market.

Sparkie is designed to make managing finances comfortable for buyers, and help make finance more human, relatable and accessible. Sparkie embodies optimism, simplicity and smart living - just the friendly guide you need to help you survive the Christmas shopping season.

The Christmas market will feature holiday carnival games, an ice-skating rink, and activities like key-chain making and Secret Santa. The vendor line-up includes small local brands offering collectibles, Christmas pyjamas and seasonal desserts. Shoppers can also take a break at the Valu Café popup, which will serve Christmas-inspired caffeinated drinks throughout the event.