E-commerce Platform BoxCommerce Officially Launches in the UAE

E-commerce platform BoxCommerce has launched its services in the UAE, expanding its international footprint with a focus on supporting small and medium-sized enterprises (SMEs) in digital trade. The company, which has previously rolled out operations in Kenya and Indonesia, enters the UAE market amid a period of accelerated growth in the local e-commerce sector.

BoxCommerce is a graduate of the MasterCard Start Path programme, and its entry into the Emirates aims to address digital infrastructure gaps for SMEs—an area often underserved by mainstream e-commerce solutions. According to UAE government data, SMEs make up 94% of registered businesses in the country and employ over 86% of the private sector workforce.

“The UAE is a strategic market for BoxCommerce,” said Craig Mcleod, CEO and Founder of BoxCommerce. “With mobile commerce dominating and over 70% of the population shopping online, the country is on track to grow its e-commerce market size to AED 48 billion by 2028. Our platform is designed to help local businesses tap into this explosive growth.”

BoxCommerce offers a suite of tools aimed at enabling small businesses to build and operate online storefronts, with functions spanning social media integration, digital payments, and logistics management. While the platform promotes ease of use and minimal technical requirements, it faces competition in a market already populated by established regional and global players.

The launch comes as the UAE continues to prioritise digital transformation and SME support through various national strategies and public-private collaborations.