On Set: Abo El Anwar - '007'
The Egyptian rap star takes us behind the scenes of his latest track ‘007’, where he tackles themes of burnout and escapism.
Blending deceptively light and breezy cadences with sharp introspection, Abo El Anwar’s latest release, '007', captures the Egyptian rap star navigating toxic relationships, overthinking, and escapism.
Beneath the track's effortless sonic exterior lies a raw exploration of personal burnout, born from trying to escape the friction of difficult dynamics through spontaneous late-night outings and temporary distractions.
The track juxtaposes two versions of Abo El Anwar: one that is flashy and fun-loving, seeking immediate gratification, and another that embodies the sleeplessness and lingering exhaustion that follow, confronting the realisation that physical escape rarely resolves what’s left behind.
In this episode of our series 'On Set', we join Abo El Anwar behind the scenes of the music video shoot, co-directed by Ahmed Bahy and the artist himself, to unpack the duality of the lyrics, the reality behind his nocturnal writing sessions, and the headspace shaping his latest chapter.
