First-of-Its-Kind Global Tourism Summit to Take Place in Riyadh

A first-of-its-kind platform designed to reimagine the way the world travels has been announced in Saudi Arabia: TOURISE.

Launching with a flagship summit in Riyadh from November 11th to 13th, 2025, TOURISE will gather government leaders, investors, innovators, and tourism experts to chart the future of the industry.

More than a conference, TOURISE is positioned as a year-round hub for collaboration. Through digital working groups and cross-sector partnerships, it aims to address the industry’s most pressing challenges: advancing sustainability, embracing digital transformation, preserving cultural heritage, and investing in human capital.

Among its key initiatives is the TOURISE 2025 Awards, which will spotlight global achievements in sustainability, technology, heritage, and workforce development. Nominations open through the platform’s portal, with winners set to be announced during the Riyadh summit.