Moroccan Designer Zina Louhaichy Lands Nike as Her First Collaboration
The New York-based designer's first Nike collaboration draws inspiration from the city's immigrant communities.
At just 23 years old, Moroccan designer Zina Louhaichy has landed her first collaboration with Nike.
The founder of New York-based label Louhaichy has teamed up with the sportswear giant on the Louhaichy x Nike New York Collection, a capsule inspired by the communities and cultural spaces that define life across the city.
Founded in 2020, Louhaichy has built her namesake brand around themes of diaspora, identity and cultural storytelling, often drawing from her Moroccan heritage through handmade clothing and accessories. That same perspective informs the new collaboration, which features NEW YORK rings in gold and silver alongside Ghana Must Go-inspired beanies in pink and blue.
Shot across Queens and Manhattan, the accompanying campaign moves beyond fashion imagery to spotlight the people behind the city itself. Artists, families, immigrant-owned businesses, workers, and neighbourhood icons appear throughout the portraits, reflecting the communities that continue to shape New York's identity.
The collection will be available exclusively through Nike's TOMA activation at Bryant Park in New York from June 25th to June 27th.
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