Monday May 27th, 2024
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Australian-Lebanese Model Jessica Kahawaty in New Campaign for Boss

The model and entrepreneur is the only Arab star to join the campaign, alongside Demi Lovato, Jordan Dunn and more.

Mai El Mokadem

Australian-Lebanese Model Jessica Kahawaty in New Campaign for Boss

Australian-Lebanese model Jessica Kahawaty is the latest star to join Boss' campaign celebrating individuality.

This week, she took to Instagram to share glimpses from the shoot with the message: "Double B, Every Me. Because there's more than one way to be a BOSS." In the polaroids she posted, Kahawaty stuns in a classic yet modern ensemble, featuring a goldish brown bomber jacket paired effortlessly with a crisp white shirt. A statement black bag with a chunky gold buckle adds a touch of edge. In another shot, she rocks a black cap emblazoned with the Boss logo.

This campaign aligns with Boss' recent efforts to showcase a diverse range of successful individuals. Joining Kahawaty are A-list stars like US singer Demi Lovato, British model Jordan Dunn, Bollywood actress Sonam Kapoor, Colombian musician Maluma, South Korean actor Jeon Changha and racing driver Lance Stroll. Each celebrity brings their unique style and definition of what it means to be a ‘Boss’ to the campaign.


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