Sweaty Betty Brings London’s Activewear Scene to Dubai

British activewear label Sweaty Betty has officially landed in the UAE with a new store at Dubai Mall. Founded in London in 1998, the cult-favourite athleisure brand built its reputation on sculpting leggings, performance sets, and the kind of off-duty gym-wear that became a staple of London wellness culture long before the “pilates princess” became a TikTok aesthetic. The opening marks the brand’s first standalone UAE presence after years of regional demand through department stores and online retailers. Expect sweat-wicking leggings, matching co-ords, technical outerwear, and the label’s bestselling Power Workout leggings, pieces designed to move seamlessly from reformer class to coffee runs.