AD: Swedish Nicotine Pouches KEES Now Available in Egypt on VOO

Swedish nicotine pouch brand KEES has officially launched in Egypt and is now available through delivery platform VOO.

Made in Sweden, KEES offers tobacco-free nicotine pouches designed for discreet oral use without smoke or vapor. The pouches are aimed at adult nicotine users looking for an alternative to cigarettes or vaping while at work, on the move, travelling or in social settings.

Available across Cairo and Sahel, each pouch delivers nicotine gradually for up to 30 minutes and comes in a range of flavours and nicotine strengths, including 4 mg (Light), 8 mg (Strong) and 11 mg (Super Strong).

Nicotine pouches have become one of the fastest-growing nicotine categories globally. Earlier this week, the US Food and Drug Administration (FDA) authorised the marketing of certain nicotine pouch products with reduced-risk claims for adult smokers, stating that completely switching from cigarettes to these products can significantly reduce exposure to harmful chemicals associated with smoking.

This authorisation does not mean nicotine pouches are safe or risk-free, and they remain intended only for adult nicotine users.

KEES is now available to order across Cairo and Sahel via VOO.